Oct
24

The most commercially profitable images of are those devoid of people. Shelter magazines like to enable their readers to themselves into a pictured dream house. That projection isn’t possible if the rooms are already filled up with strangers. Nonetheless, many of the pictures of that are the most successful as are those that show people relating to what the architects have built.

People don’t always improve an image but they always change it. Below, for example, is the Great Kiva in Aztec Ruins National Monument in Aztec, New Mexico (from the photo.net New Mexico exhibit). The photo at left, without people, conveys more accurately the feeling of being in the kiva. Probably this is because the people aren’t using the architecture in the way that the architects intended; they are merely posing for an unseen . The human presence doesn’t ruin the image, however. It might be a better choice for a travel guidebook than the empty kiva.

San Francisco’s Museum of Modern Art opened as a beautiful with hardly any art. Pictures of the stark atrium without people might give a viewer the impression that the museum hadn’t opened yet when the were taken.

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