Slo-Mo Home Depot
posted by admin in Home DepotA few years back we executed a mission that involved repeating time. Ever since then I’ve wanted to try something that stopped or slowed down time. How would people react if they found themselves surrounded by people moving forward at a different rate or time It also helped that the store is located on the exact same block as the Best Buy we invaded earlier this year.
On a Saturday afternoon, around 225 people showed up at the meeting point in Madison Square Park, a short walk from the Home Depot.
A pretty diverse group of folks showed up. One family drove down from Connecticut to participate. The wife joked that her husband looked like Tom Selleck. They were the first to arrive at the meeting point.
After everyone had assembled I revealed the mission details. We would sychronize our watches and then walk over to Home Depot and shop. At exactly 4:15 we would all begin moving in slow motion. We’d do that for five minutes, and then shop normally for five minutes as if nothing had happened. At exactly 4:25 we would all freeze in place for five minutes. When that was over we would go back to normal and eventually leave the store.
This particular Home Depot location has a ground level, a lower level, a balcony, and a contractor services area. I divided the group up by months of birth and spread everyone out equally among the different sections, ensuring that we’d be spread out over the entire store. I also divided the group up by year of birth, instructing the even numbered birth year folks to approach and exit the store from Sixth avenue and the odd years to approach and exit from Fifth. I did this to make us seem less like a parade of people and more like random individuals entering and exiting the store.
Several of our cameramen also took advantage of the Home Depot shopping carts, which in addition to being great hiding places, also provided some nice dolly shots. Some rested their camera on top of merchandise; others hid their camera below the merchandise, capturing video through the orange cage.
Tags: Connecticut, Contractor Services, Different, different sections, Home Depot, Mission Details, provideRelated posts
Did you enjoy Slo-Mo Home Depot? Subscribe to RSS Feed.
Social Bookmarking
