Nov
11

Slo-Mo Home Depot

posted by admin in Home Depot

A few years back we executed a mission that involved repeating time. Ever since then I’ve wanted to try something that stopped or slowed down time. How would people react if they found themselves surrounded by people moving forward at a rate or time It also helped that the store is located on the exact same block as the Best Buy we invaded earlier this year.

On a Saturday afternoon, around 225 people showed up at the meeting point in Madison Square Park, a short walk from the .

A pretty diverse group of folks showed up. One family drove down from to participate. The wife joked that her husband looked like Tom Selleck. They were the first to arrive at the meeting point.

After everyone had assembled I revealed the . We would sychronize our watches and then walk over to and shop. At exactly 4:15 we would all begin moving in slow motion. We’d do that for five minutes, and then shop normally for five minutes as if nothing had happened. At exactly 4:25 we would all freeze in place for five minutes. When that was over we would go back to normal and eventually leave the store.

This particular location has a ground level, a lower level, a balcony, and a area. I divided the group up by months of birth and spread everyone out equally among the sections, ensuring that we’d be spread out over the entire store. I also divided the group up by year of birth, instructing the even numbered birth year folks to approach and exit the store from Sixth avenue and the odd years to approach and exit from Fifth. I did this to make us seem less like a parade of people and more like random individuals entering and exiting the store.

Several of our cameramen also took advantage of the shopping carts, which in addition to being great hiding places, also provided some nice dolly shots. Some rested their camera on top of merchandise; others hid their camera below the merchandise, capturing video through the orange cage.

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