Success In Marketing Your Carpet Cleaning Business
posted by admin in Carpet CleaningThe biggest problem with the carpet cleaning industry is that anyone can get in with little money. In many cases, carpet cleaning businesses are started on less than a few thousand dollars. Then, the start-up entrepreneurs jump in with no marketing plan. The only way they know to compete is by price. They figure if they charge the cheapest prices in town, they’ll get lots of business.
First, make sure you have a reason for you existence. Why is your company needed in your market place? What is your unique selling proposition? If you are just another carpet cleaning, you might as well quit and get a real job. I’m sure your city has enough average Joe cleaners. You must have an aim on offering something different to your community.
Some examples on market differentiation would be: pet odor removal specialty, highest level of service, oriental rug expert, or steam cleaning with fast drying. The idea is to offer something that nobody else in your area markets very well. It’s okay if there is another company doing it. Just make sure it’s something that isn’t already heavily marketed in your area.
If you are the pet odor removal specialist, you should run ads about pet odor carpet cleaning. But don’t stop there. Do everything you can to promote how wonderful life can be with pets. Have a section in your newsletter with a plug for the humane society. Put a blog on your website written by your dog. Be active in local animal groups. Advertise in their newsletters. Paint your van like a huge spotted puppy. Go crazy with it. Do something different.
Consumers love to spend money on a company with new ideas. The world doesn’t need another seafood restaurant. But a seafood restaurant where you catch the food yourself, carpet cleaning and the chef prepares your meal in front of you would be something unique.
Tags: business, businesses, Carpet Cleaning, cleaning, cleaning industry, Community, company, Different, lt, paceRelated posts
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